Your business can have the best products and services in town, but if people don’t know you exist, it doesn’t matter. That’s where outdoor signage comes in—it’s your visual handshake that introduces potential clients to your brand, and it has the power to attract them time and again.
When you invest in high-quality signage, it shows your commitment to growing your business and providing the very best service that your customers can trust—and that’s a big deal! In fact, 8 out of 10 customers say that they’ve walked into shops they haven’t visited before because an attractive sign caught their eye. The additional foot traffic that an attractive sign can bring into your store can make the difference between a good experience and a fantastic one.
There are several different types of outdoor signs that can be customized to fit your brand’s needs, but the key is to understand what each type of sign can do for your business. Consider your location, brand identity, and budget when choosing the best types of outdoor signs for your business.
A beautiful sign makes a business look better on the outside, which creates what is known as the “halo effect.” Consumers believe that businesses that look nice on the outside will also be nice on the inside. In addition, the right colors and fonts will make the sign more legible, making it easy for onlookers to read from a distance.
Whether your business is in a busy area or a hidden corner of the city, a well-designed sign can help you stand out from the crowd. Outdoor signs are great for bringing in new customers, especially if your building is situated where the human eye doesn’t easily pick it out while driving by.
An effective sign will be readable from a distance and clearly communicate what your company is about, so the use of bold text and contrasting colors is important. It’s also important to use fonts that are clean and readable. If your sign is going to be visible at night, backlighting can be a powerful asset in elevating the visibility of your custom signage and your bricks-and-mortar business.
Decorative sign headers, T-straps, base caps, and iron scrolls can add visual appeal to your signage and give passersby a taste of what your company has to offer. These supplemental accents can also serve to drive home your brand messaging and provide a lasting impression on past and potential clients. Signage is a cost-effective marketing tool that provides long-term exposure to your business without ongoing costs, which means it can be more effective than other advertising options.
Working with a sign shop also offers the advantage of comprehensive services, including installation and maintenance. Proper installation is crucial for maximizing the lifespan and effectiveness of your sign, while ongoing maintenance ensures it remains in pristine condition. By collaborating with a reputable sign shop in Las Vegas, you can create a storefront sign that not only enhances your business’s curb appeal but also serves as a powerful marketing tool for years to come.